Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its tools can tell us about online arts audiences.
Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector.
Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall reveals how it builds and maintains these partnerships.
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani.
How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.
Should more be done to increase the diversity of those engaging with the arts in the UK? And if so, what? In her final report, Frances Richens looks at the findings from ArtsProfessional’s latest Pulse survey with a focus on audiences.
The digital installations at Tate Modern’s new extension not only show previously hidden treasures, but also appeal massively to a young audience, says Adam Jenkins.
Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.
Visitor numbers may have grown, but the diversity of museum-goers in London has hardly changed over the past ten years. James Doeser and colleagues suggest what new research is needed if London’s museums are to understand how to attract new audiences.
