A fusion of digital activity and street art is aiming to generate local media coverage and build a diverse audience for the UK's first major international urban art exhibition, Spank the Monkey. Conceived through a new partnership involving BALTIC Centre for Contemporary Art and TH_NK, a brand technology company in the North East, the promotion uses an SMS campaign to draw together a city-wide trail of site-specific, one-off artworks and new commissions across Newcastle Gateshead.... more