Felicity Green discusses the unlocked potential of storytelling in arts fundraising campaigns.
Is the key to successful arts fundraising story-telling?
Utilising individual stories to encourage charitable donations is common practice, and it certainly seems to be at the forefront of many news stories concerning giving at the moment.
Most of us will have read the heart-warming story of 21 year old beautician Katie Cutler, who set up a crowdfunding campaign to raise £500 for disabled pensioner Alan Barnes, who was mugged outside of his home. Donations poured in from across the world, raising £330,000 which will enable him to buy his first home, in an area where he feels safe... Keep reading on Arts Fundraising & Philanthropy
Is the key to successful arts fundraising story-telling?
Utilising individual stories to encourage charitable donations is common practice, and it certainly seems to be at the forefront of many news stories concerning giving at the moment.
Most of us will have read the heart-warming story of 21 year old beautician Katie Cutler, who set up a crowdfunding campaign to raise £500 for disabled pensioner Alan Barnes, who was mugged outside of his home. Donations poured in from across the world, raising £330,000 which will enable him to buy his first home, in an area where he feels safe... Keep reading on Arts Fundraising & Philanthropy