Big changes needed at cultural institutions to attract missing audiences
Traditional arts organsations need to change their approach for the benefit of the EU tax payer, says report.
Cultural institutions need to take a deep dive if they really want to attract their missing audiences, according to a new EU report.
Proving that you shouldn’t judge a book by its cover (or title), there are many compelling reasons to read the EU’s recent ‘Policies and Good Practices in the Public Arts and Cultural Instit...
Depending on your perspective it will either bear out what you’ve been thinking for years, that audience development is much more than a cosmetic nod in the direction of the marketers, or confirm your worst fears, that the Yahoos are truly upon us. (Read Tiffany Jenkins describing the apparent ‘contempt’ for art in the name of inclusion.)
Cultural institutions need to take a deep dive if they really want to attract their missing audiences, according to a new EU report.
Proving that you shouldn’t judge a book by its cover (or title), there are many compelling reasons to read the EU’s recent ‘Policies and Good Practices in the Public Arts and Cultural Instit...
Depending on your perspective it will either bear out what you’ve been thinking for years, that audience development is much more than a cosmetic nod in the direction of the marketers, or confirm your worst fears, that the Yahoos are truly upon us. (Read Tiffany Jenkins describing the apparent ‘contempt’ for art in the name of inclusion.)