A seamless user experience

Screenshot of The Cockpit's website
04 Jul 2016

Online and mobile ticketing is the new normal. But the frustrations of ticket buyers – and box office staff – must be taken seriously if it is to be done well, says Ben Curthoys.

Are you sure the price is right?

Photo of empty theatre auditorium
04 Jul 2016

Your box office data could be key to unlocking a higher income stream from satisfied customers who are willing to pay more for your tickets. Rachael Easton explains how. 

Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Secondary ticket sellers come under CMA scrutiny

Man with keyboard and credit card
22 Jun 2016

Views are invited on whether secondary ticket platforms are offering consumers sufficient information to allow them to make informed buying decisions.

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

Arts should “do more” to protect from botnet ticket tout attacks

Photo of man on computer
27 May 2016

An independent report has found significant problems in the ticket resale market, which both primary and secondary sellers must address.

We will connect you

Photo of a ticket agency booth
26 May 2016

A new box office system has built a stronger link between London’s Dominion Theatre and its ticket agents, who can now sell directly from the live inventory. Libby Penn reports.

The road to self-sufficiency

Photo of exterior of Exeter Corn Exchange
28 Apr 2016

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.

Meeting the challenges of the new arts economy

Photo of Cambridge Folk Festival fox
25 Feb 2016

To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.

The engagement bubble

Photo of balloons in dark room
15 Feb 2016

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Stopping the decline

Photo of dark stage with doorways
17 Dec 2015

A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Growth for regional theatres as ticket prices rise

Photo of people queuing for Wicked tickets
04 Nov 2015

More theatre goers enjoyed a greater choice of productions in 2014, according to the first comprehensive analysis of sales data from UK Theatre venues.

Airline-style pricing experiment pays off for arts centre

A photo of the arts centre
30 Oct 2015

The Firestation arts centre in Windsor has increased revenues while avoiding a drop in audience numbers by using the ‘rising prices’ ticketing model.

Arts sector to inform review of ticket resale market

 Aline Rebelo
23 Oct 2015

An independent review is examining the effect of new consumer protection measures on the online ticket resale market.

Raising our game

Photo of shopping trolley on laptop
28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Risks worth taking?

Photo of an audience
02 Sep 2015

Who really benefits from ‘pay what you can’ and ‘pay what you decide’ ticketing offers? Two organisations reveal whether it worked for them.

Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

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