How much has the arts marketing role changed in the last twenty years? Strikingly, says Sarah Chambers, who examines what is now required to market culture.
New approaches are refreshing our ideas about what constitutes art and science, and new technologies are enabling the blurred boundaries between the two to be broken down, according to Dick Penny and Verity McIntosh.
A social media-led website which showcases Glasgow’s visual arts scene has taken first place in the Public Sector category at this year’s Herald Scottish Digital Business Awards.
Arts organisations benefited from the digital development opportunities presented by The Space, but limited marketing, safe content and technological barriers undermined its impact.
With so many mergers taking place, Mahmood Reza advises that careful consideration is given well in advance to bringing together respective IT systems.
Dianne Greig explains how Glasgow’s galleries and museums are collaborating through the WhiteNOISE project to develop the city’s audience for the visual arts.
Kirsten Bodley believes that creativity is crucial to scientific and technical innovation, and in turn technical skills have a huge role to play in artistic progress.
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A philosophy of dependence, subsidy and market failure are divorcing the cultural sector from the benefits of data-driven policy and strategy, says Nesta report.
