Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they’re doing it again. Cathy Crabb and Lindsay Williams tell the story.
Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds explains how Adverse Camber has faced up to the challenge.
The Orchestra of the Swan has found a formula for boldly commissioning new works that pleases both composers and audiences. David Curtis explains his approach.
Facebook Live has helped The National Gallery get closer to a worldwide audience. Tamara El Assawi shares what they’ve learned conducting online tours.
At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that.
Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s programme of culture. Martin Green explains how they hope to build interest in the arts.
Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its tools can tell us about online arts audiences.
Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector.
Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall reveals how it builds and maintains these partnerships.
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani.
How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.
Should more be done to increase the diversity of those engaging with the arts in the UK? And if so, what? In her final report, Frances Richens looks at the findings from ArtsProfessional’s latest Pulse survey with a focus on audiences.
