On a mission to matter

Photo of woman and girl dancing
27 Oct 2016

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.

Back on the radar

Photo of four actors in suits
27 Oct 2016

When he arrived at Queen’s Theatre Hornchurch, the board labelled him a maverick. A year on, Douglas Rintoul reflects on the changes he has made. 

Perception the biggest barrier to audience diversity, survey finds

Photo of an audience
21 Oct 2016

Fears that existing arts audiences resist ‘more diverse artistic product’ appear to be unfounded, ArtsProfessional’s latest Pulse survey suggests.

Pulse report – part 3: Diversity in audiences – what needs to change?

Hands with globe on
20 Oct 2016

Should more be done to increase the diversity of those engaging with the arts in the UK? And if so, what? In her final report, Frances Richens looks at the findings from ArtsProfessional’s latest Pulse survey with a focus on audiences. 

Arts organisations not threatened by live screenings, report claims

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14 Oct 2016

The majority of theatres do not think screenings have affected their touring, and audiences still attend live events.

The fearless inclusive leader

Photo of people on stage holding hands
06 Oct 2016

How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characteristics.

Tech for the digital natives

Photo of three people with image on wall & floor
26 Sep 2016

The digital installations at Tate Modern’s new extension not only show previously hidden treasures, but also appeal massively to a young audience, says Adam Jenkins.

Old assumptions and new realities

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26 Sep 2016

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Hanging out with audiences

Photo of people sitting in front of a large window
26 Sep 2016

Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.

Looking at Londoners

Photo of British Museum
22 Sep 2016

Visitor numbers may have grown, but the diversity of museum-goers in London has hardly changed over the past ten years. James Doeser and colleagues suggest what new research is needed if London’s museums are to understand how to attract new audiences.

Knowing your online audience

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15 Sep 2016

Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.

Edinburgh’s theatres continue to thrive

Photo of Festival Theatre
26 Aug 2016

Annual reports reveal the city’s largest theatre spaces broke income targets and increased profits last year.

Book review: The Art of Relevance

25 Aug 2016

Mark Robinson finds Nina Simon’s book essential reading for anyone trying to reach those disengaged from the arts. 

Ticket sales continue to grow for disabled music fans

Photo of Glastonbury sign
13 Jul 2016

Disabled music fans and their assistants attending events such as Glastonbury and Latitude Festival brought an estimated £7.5m to the economy in 2015.

Land of song

Photo of woman sitting on stage
07 Jul 2016

Cardiff’s first international festival celebrated what Wales is most famous for – the human voice. Graeme Farrow reflects on the launch of the biennial cultural event.

Embracing the mobile box office

Photo of the Udderbelly venue
04 Jul 2016

Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two arts organisations that are getting it right. 

Everyday Audience Finder

Photo of audience with 3D glasses on
04 Jul 2016

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

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