Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.
Junior arts workers are often the most in touch with audiences, but can struggle to make their voices and ideas heard. Laraine Penson offers some tips for communicating more effectively - and explains why management should listen.
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.
Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.
The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.