Upstairs at the Pen and Wig

Photo of three men rehearsing a play round a table
24 Apr 2017

Presenting social issue dramas and storytelling events in a pub in Newport is reaching audiences looking for entertainment rather than art. Julie Benson tells the story.

Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

Bridging the generation gap

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06 Apr 2017

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.

Sharing touring data

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30 Mar 2017

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visiting companies. Sebastian Cheswright Cater and Matt Kirby tell the story.

An inconvenient truth

Underground station platform showing words 'mind the gap'
28 Mar 2017

Joe Hallgarten proposes a new solution to the uncomfortable fact that attendance at taxpayer-subsidised arts events remains stubbornly skewed by social class.

More than a dance tour

Photo of dancers rehearsing
28 Mar 2017

Many international dance companies tour the UK thanks to the Dance Consortium, but venues, young dancers and many others also benefit from its work. Ros Robins explains how.

A dialogue with the audience

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23 Mar 2017

In a bid to listen more to its audiences, Manchester’s Royal Exchange Theatre launched a collaborative project that resulted in an ‘audience manifesto’. Amanda Dalton shares the surprising results.

Time for changes

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14 Mar 2017

The concert-going experience is the same as it was over a century ago – it’s time to make some changes. David Taylor shares five suggestions.

Sign of the times

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09 Mar 2017

Watershed in Bristol has learnt from its customers with hearing impairments how to be more welcoming, including by learning basic signing. Louise Gardner tells the story.

Getting to know our audience

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09 Mar 2017

Graeae has successfully developed D/deaf and disabled audiences across the UK. Richard Matthews explains the principles and strategies that guide their marketing work.

How to… evaluate a PR campaign

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08 Mar 2017

PR is about so much more than column inches, but how do you measure a campaign’s success? Amy Finlayson guides us through her straightforward approach.

Audiences for classical music

Image of piano keys and music
02 Mar 2017

Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data. 

A powerful platform

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23 Feb 2017

The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers to book earlier, says Libby Penn.

How to… make the most of Facebook

Cartoon of Facebook's thumbs up and young people
13 Feb 2017

Is your organisation’s Facebook page failing to gain traction? Paul Taylor shares ten essential tips to boost your profile.

Give us a goal!

Photo of performers on stage with arms raised
09 Feb 2017

Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they’re doing it again. Cathy Crabb and Lindsay Williams tell the story.

The trouble with telling stories

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09 Feb 2017

Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds explains how Adverse Camber has faced up to the challenge.

A winning formula

Photo of orchestra on stage
09 Feb 2017

The Orchestra of the Swan has found a formula for boldly commissioning new works that pleases both composers and audiences. David Curtis explains his approach.

Going live

Gabriele Finaldi talking in front of a painting
26 Jan 2017

Facebook Live has helped The National Gallery get closer to a worldwide audience. Tamara El Assawi shares what they’ve learned conducting online tours.

Small venues do it differently

Photo of female actor holding hand at side of face
26 Jan 2017

At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.

In pursuit of the holy grail

Photo from the orchestra pit
19 Jan 2017

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that. 

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