A well-planned approach

Image of woman taking a picture of collage of headshots
14 Sep 2017

Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.

Advertising with Facebook

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14 Sep 2017

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

A digital season

Photo of dancers being filmed
14 Sep 2017

Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.

Research to shed light on audiences for contemporary arts

Photo of dancers performing
12 Sep 2017

A cross-artform project aims to address the challenge of encouraging people to engage with new or experimental work and find effective approaches to attracting and retaining audiences.

Definitely for families

Photo of boy in room lit by row of coloured lights on sticks
07 Sep 2017

Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.

One in three think classical music must drop ‘elitist’ traditions

Child playing a violin
03 Aug 2017

Almost half of respondents to a YouGov poll said more young children must learn a classical instrument if the artform is to survive. 

Meaningful segmentation

Photo of audience in purple light
27 Jul 2017

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.

Families go free

Photo of woman dancing with young audience
26 Jul 2017

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson tells the story.

A borough of young theatre-goers

Photo of schoolchildren at the theatre
20 Jul 2017

Every child in the last year of primary school in the London borough of Newham has the opportunity to see world-class theatre for free. Becky Lees explains how the scheme has established itself.

How to… build your influencing skills

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06 Jul 2017

Junior arts workers are often the most in touch with audiences, but can struggle to make their voices and ideas heard. Laraine Penson offers some tips for communicating more effectively - and explains why management should listen.

A perfect match

Photo of Upswing
02 Jul 2017

When her circus arts company was invited to perform in a library, Camille Bensoussan feared there would be endless health and safety meetings.

Lessons from Hong Kong

Photo of an audience of young people in concert hall
28 Jun 2017

Programming both Cantonese and western opera, the Hong Kong Arts Festival has a challenge when it comes to audience development. Tisa Ho shares her strategy.

Paying less for opera

Photo of performance of outdoor opera
21 Jun 2017

Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe shares Opera Holland Park’s experiences.

Knowing the score

Photo of two people sitting on set with black & white lighting
14 Jun 2017

A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.

On the tourist map

Photo of three women looking at buildings
08 Jun 2017

Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.

Seaside arts

Performance shot: man in boat under a raining umbrella
08 Jun 2017

Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.

Passport to the theatre

Woman and girl holding Passport to the MAC marketing materials
31 May 2017

The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.

How to… attract family audiences

Two young boys look at artworks
23 May 2017

Don’t be afraid of fun, catch them early and remember that everyone loves LEGO – Michelle Lally shares her tips for engaging young people and families in the arts.

The screening effect

Photo of man in cinema
18 May 2017

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.

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