Connecting a diverse programme with diverse audiences

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03 May 2018

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.

From institution to inclusion

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12 Apr 2018

Why would a cultural venue install a swimming pool? Alexia Jacques Casanova charts the evolution of inclusive and participatory practice in museums and shares advice from Bozar in Brussels.

Building a grassroots touring circuit

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12 Apr 2018

Presenting theatre in pubs and social clubs can help breathe life into communities and engage non-arts audiences. Rod Dixon explains how Red Ladder has created a touring model dependent on local promoters.

A successful move

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05 Apr 2018

Open House arts festival took a risk when it moved from Belfast to Bangor in Northern Ireland, but one that is paying off now that it’s making a difference again. Colette Fahy tells the story.

Audience Finder: What’s new?

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05 Apr 2018

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

Arts Council to launch new £1m digital skills network

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09 Mar 2018

The DCMS has published an ‘action plan’ to help cultural organisations make the best use of new technology.

We can’t leave it to chance!

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01 Mar 2018

Mandy Precious considers herself lucky to have discovered the arts, but are the next generation getting the same chances she did?

The power of shared ambition

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01 Mar 2018

A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.

The hills are alive… with event cinema

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22 Feb 2018

A new model of digital distribution is giving rural communities the chance to see filmed performances of dance, opera and theatre at affordable prices. Denzil Monk explains how.

Late openings key to improving gallery audience diversity

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09 Feb 2018

Museums and galleries are urged to regularly extend opening hours and put on after-hours events, which are estimated to be worth an annual £9.6m in ticket sales.

An insight into our green and pleasant land

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08 Feb 2018

Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.

Retired rural audiences hungry for diverse work, report finds

Actors and elephant puppet on stage
15 Dec 2017

A research project that toured an Indian play around Lincolnshire has uncovered challenges around staging and touring diverse arts in rural areas.

Public appetite grows for live performance

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05 Dec 2017

Enthusiasm for theatre and live music has grown over the past year and more adults than ever consider going to a live performance to be a ‘great night’, a new survey by Town Hall Symphony Hall has found.

Bare necessities

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04 Dec 2017

What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple’.

Hong Kong: Where dance and technology meet

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22 Nov 2017

In the lead-up to the opening of new venues in Hong Kong’s West Kowloon Cultural District, Anna CY Chan is embracing technology to broaden dance audiences and develop future talent.

Making the most of membership

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02 Nov 2017

How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Sebastian Cheswright Cater shares the secrets of their success.

How I reacted to… a change in the funding climate

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30 Oct 2017

When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry shows it was known for. Julia Bird explains how it adapted its work to stay in business.

The psychology of loyalty

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26 Oct 2017

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

What’s the point of an audience development plan?

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19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

A long and tough journey

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18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

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