An insight into our green and pleasant land

Photo of outdoor musical event in a wood
08 Feb 2018

Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.

Retired rural audiences hungry for diverse work, report finds

Actors and elephant puppet on stage
15 Dec 2017

A research project that toured an Indian play around Lincolnshire has uncovered challenges around staging and touring diverse arts in rural areas.

Public appetite grows for live performance

Photo of BBC Proms
05 Dec 2017

Enthusiasm for theatre and live music has grown over the past year and more adults than ever consider going to a live performance to be a ‘great night’, a new survey by Town Hall Symphony Hall has found.

Bare necessities

Photo of a pink cake being sliced
04 Dec 2017

What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple’.

Hong Kong: Where dance and technology meet

Photo of dancer with screens in background
22 Nov 2017

In the lead-up to the opening of new venues in Hong Kong’s West Kowloon Cultural District, Anna CY Chan is embracing technology to broaden dance audiences and develop future talent.

Making the most of membership

Photo of booklet
02 Nov 2017

How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Sebastian Cheswright Cater shares the secrets of their success.

How I reacted to… a change in the funding climate

Photo of performance poetry
30 Oct 2017

When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry shows it was known for. Julia Bird explains how it adapted its work to stay in business.

The psychology of loyalty

Photo of a girl and a dog
26 Oct 2017

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

What’s the point of an audience development plan?

Photo of a group of people in audience
19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

A long and tough journey

Photo of man standing on top of building with crowd and Blackpool Tower
18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

All welcome at the Coliseum

Artist's impression of new theatre building
12 Oct 2017

Oldham Coliseum’s new extension will provide access for everyone to future-proof itself in a borough that is home to many people with disabilities, writes Kevin Shaw.

From satisfaction to sales

Exterior of Alhambra Theatre at night
05 Oct 2017

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.

Turn your marketing upside down

Image of theatre audience
28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Storycasting theatre

Photo of live editing on tablet
21 Sep 2017

Freedom Studios recently filmed and broadcast a performance live from multiple mobile phones. Imran Ali explains how.

A well-planned approach

Image of woman taking a picture of collage of headshots
14 Sep 2017

Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.

Advertising with Facebook

Image of Facebook page
14 Sep 2017

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

A digital season

Photo of dancers being filmed
14 Sep 2017

Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.

Research to shed light on audiences for contemporary arts

Photo of dancers performing
12 Sep 2017

A cross-artform project aims to address the challenge of encouraging people to engage with new or experimental work and find effective approaches to attracting and retaining audiences.

Definitely for families

Photo of boy in room lit by row of coloured lights on sticks
07 Sep 2017

Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.

One in three think classical music must drop ‘elitist’ traditions

Child playing a violin
03 Aug 2017

Almost half of respondents to a YouGov poll said more young children must learn a classical instrument if the artform is to survive. 

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