What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.
Membership of the Dance Touring Partnership has helped Warwick Arts Centre programme distinctive work and attract new audiences. Alan Rivett discusses the benefits and dangers of collaborative working.
If we are to increase audiences and tackle cultural resistance, we must listen to all opinions about the art we produce – not dismiss those with negative views as not ‘getting it’, says Kirsty Sedgman.