Small teams, huge ambitions

Audience member amid ivy on set
30 Jun 2016

Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players are doing. Sara Lock shares a few examples.

Engagement starts with communication

Photo of people at a networking event
28 Jun 2016

To engage visitors, a museum must start by cultivating dialogue between its staff members, says Corinne Estrada. 

Feeling at home

Man on seat
23 Jun 2016

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art. 

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

Outdoor pursuits

Acrobatics on bench
16 Jun 2016

The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.

Collaboration drives ambitions for dance in the North and London

Photo of a dancer jumping in front of the Olympic stadium
19 May 2016

Plans for a Leeds-based centre for excellence in dance and a “world-leading hub for dance” in East London are aiming to put England on the international dance map.

Light, sound and conversation

Children use VoiceOver microphones
19 May 2016

An interactive light and sound installation recently connected neighbours in a former coal mining area. Debbi Lander explains how.

What do you know about me?

Photo of rows of an audience
19 May 2016

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and what can be learnt from it.

Accessible interpretation

Screenshot of the home page
12 May 2016

An interactive guide to Kettle’s Yard’s collection is engaging a wide audience online. Lucy Wheeler shares what she had learned from the project. 

The digital experience

Photo of a digital poster
12 May 2016

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective. 

New study paints picture of arts engagement

Photo of woman in a gallery
29 Apr 2016

Following the third year of the DCMS Taking Part’s longitudinal study, a new report reveals who attends the arts most often and why people stop engaging. 

My research: Testing my boundaries

Allelouia Susan Miller
25 Apr 2016

For Susan Miller, an MA in Fine Art has been a real opportunity to confront the vulnerability artists feel when exhibiting their work in public spaces. 

Spotlight on Shakespeare

Actors on stage at the RSC
21 Apr 2016

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.

Buying into an experience

Children in hay
21 Apr 2016

The key to building a loyal audience for a family arts festival? It needs to come from a place of integrity, says Rowan Hoban.

Selling storytelling

Photo of children and actor
21 Apr 2016

Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences. 

Young people on the case

Photo of people holding up letters spelling 'Unlock'
14 Apr 2016

Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience. 

Dark performances

Production shot
07 Apr 2016

How many theatres offer audio description services to blind and partially sighted people? Matthew Cock carried out some research and is disappointed with his findings.

A radical approach

Scene from Bound
06 Apr 2016

Harlow Playhouse’s Pay What You Can pricing initiative is attracting new audiences, but is it too financially risky? Scott Ramsay reports half way through its first season.

A sound investment

Photo of man shooting a glitter cannon
31 Mar 2016

Encouraging individual giving may not make financial sense, but it’s helped Unfolding Theatre build invaluable relationships, says Annie Rigby

Insight tools for touring companies

Circus performance with musicians
24 Mar 2016

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

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