Frustrated by a shortage of touring opportunities for black and Asian theatre, Jatinder Verma and Jonathan Kennedy made it their mission to change the hearts and minds of artistic directors and inspire audiences across the country.
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.
Membership of the Dance Touring Partnership has helped Warwick Arts Centre programme distinctive work and attract new audiences. Alan Rivett discusses the benefits and dangers of collaborative working.
If we are to increase audiences and tackle cultural resistance, we must listen to all opinions about the art we produce – not dismiss those with negative views as not ‘getting it’, says Kirsty Sedgman.