Making the most of membership

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02 Nov 2017

How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Sebastian Cheswright Cater shares the secrets of their success.

How I reacted to… a change in the funding climate

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30 Oct 2017

When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry shows it was known for. Julia Bird explains how it adapted its work to stay in business.

The psychology of loyalty

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26 Oct 2017

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

What’s the point of an audience development plan?

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19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

A long and tough journey

Photo of man standing on top of building with crowd and Blackpool Tower
18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

All welcome at the Coliseum

Artist's impression of new theatre building
12 Oct 2017

Oldham Coliseum’s new extension will provide access for everyone to future-proof itself in a borough that is home to many people with disabilities, writes Kevin Shaw.

From satisfaction to sales

Exterior of Alhambra Theatre at night
05 Oct 2017

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.

Turn your marketing upside down

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28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Storycasting theatre

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21 Sep 2017

Freedom Studios recently filmed and broadcast a performance live from multiple mobile phones. Imran Ali explains how.

A well-planned approach

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14 Sep 2017

Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.

Advertising with Facebook

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14 Sep 2017

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

A digital season

Photo of dancers being filmed
14 Sep 2017

Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.

Research to shed light on audiences for contemporary arts

Photo of dancers performing
12 Sep 2017

A cross-artform project aims to address the challenge of encouraging people to engage with new or experimental work and find effective approaches to attracting and retaining audiences.

Definitely for families

Photo of boy in room lit by row of coloured lights on sticks
07 Sep 2017

Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.

One in three think classical music must drop ‘elitist’ traditions

Child playing a violin
03 Aug 2017

Almost half of respondents to a YouGov poll said more young children must learn a classical instrument if the artform is to survive. 

Meaningful segmentation

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27 Jul 2017

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.

Families go free

Photo of woman dancing with young audience
26 Jul 2017

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson tells the story.

A borough of young theatre-goers

Photo of schoolchildren at the theatre
20 Jul 2017

Every child in the last year of primary school in the London borough of Newham has the opportunity to see world-class theatre for free. Becky Lees explains how the scheme has established itself.

How to… build your influencing skills

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06 Jul 2017

Junior arts workers are often the most in touch with audiences, but can struggle to make their voices and ideas heard. Laraine Penson offers some tips for communicating more effectively - and explains why management should listen.

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