70% of audiences say they are willing to pay for digital events as full capacity shows remain on ice. But the shift towards user-pays models "will be a challenge," experts warn.
Could an Ambassadors Scheme offer a way of better connecting theatres with their local communities? Hardish Virk has seen positive results in South Asian communities.
Adopting a creative approach to tackle opening in a Covid-safe environment could give venues the edge and help them come out the other side. David Dunstan shares some successful strategies.
What would happen if an audience was allowed to make a reservation for a small fee, enjoy the experience, and then pay afterwards, when the emotional value is highest? Kahlil Ashanti tried it out – and was very glad he did.
The pandemic didn’t stop Music in the Round running the Sheffield Chamber Music Festival online – and learning from the experience. Jo Towler shares the outcomes, and the lessons for the future.
When it's time to rebuild, the cultural sector will have to start owning up to failure if it is to learn from its previous mistakes. David Stevenson reports on a research project encouraging just that.
Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.
Where ACE once sought to democratise high culture, it now emphasises subjective creativity. Has this made the idea of an ‘audience’ irrelevant, asks Steven Hadley.
Community productions across England are transforming attitudes to theatre among audiences with little experience of the artform, finds Jonathan Knott.
