The beginning of a beautiful friendship

01 Mar 2016

Robin Simpson responds to Liz Hill’s call for a new approach to audience development in the arts.

Unusual suspects

Photo of girl rowing
25 Feb 2016

As Sport England celebrates the impact of its ‘This Girl Can’ advertising campaign, is it time for the arts to come up with a new approach to audience development? Liz Hill examines the evidence.

The engagement bubble

Photo of balloons in dark room
15 Feb 2016

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Location, location, location

Image of woman and train
15 Feb 2016

Does living near a museum or gallery affect whether you visit it or not? Researcher Orian Brook borrows techniques from geography to investigate. 

A match made in Sheffield

Photo of audience and players at snooker championships
11 Feb 2016

Every year, 40,000 people are drawn to Sheffield’s Crucible Theatre for an event that is neither a play nor a musical. Bookey Oshin reports on an unusual partnership. 

Selling circus

Photo of musicians on see-saw
03 Feb 2016

When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.

Barriers to arts engagement deter older people, survey finds

Photo of an elderly woman
19 Jan 2016

Physical access and social isolation emerge as key factors linked to a decline in arts engagement among older people.

Resources to help develop audiences for new music

Photo of an ensemble playing
15 Jan 2016

A new website is sharing the experiences of an EU-wide project to make contemporary music accessible to wider audiences. 

A play for the nation

Photo of schoolchildren rehearsing
14 Jan 2016

The RSC’s Dream 16 will involve 18 professional actors, 14 amateur casts and 58 groups of schoolchildren. As rehearsals begin, Erica Whyman explains why she is both excited and daunted.

Finding an audience

Photo of mother and daugther talking
13 Jan 2016

It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.

Creating a virtual new world

Photo of girl with camera
07 Jan 2016

Anna Frew has spent a year exploring the potential uses for drone technology in the arts. She tells us what she has discovered. 

Reasons to work together

Photo of dancers on stage
17 Dec 2015

Membership of the Dance Touring Partnership has helped Warwick Arts Centre programme distinctive work and attract new audiences. Alan Rivett discusses the benefits and dangers of collaborative working.

Campaign gives boost to family arts

Photo of man and child drawing
11 Dec 2015

A review of the impact of the Family Arts Campaign finds growing commitment by arts organisations to serving family audiences. 

The thoughts of a data geek

Photo of outdoor film screening
26 Nov 2015

With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.

Bursting out of our bubble

Photo of a bubble bursting
26 Nov 2015

If we are to increase audiences and tackle cultural resistance, we must listen to all opinions about the art we produce – not dismiss those with negative views as not ‘getting it’, says Kirsty Sedgman.

Upwardly mobile

Photo of children drawing with tablets
19 Nov 2015

The arts sector is not adopting mobile technology fast enough, says Tim Plyming, who sees it being used not just to sell tickets but to enhance the visitor experience.

White Paper discussion turns to engagement

Ballet dancers smile
18 Nov 2015

The third public online discussion to shape the upcoming White Paper on culture has been launched, but engagement in previous discussions has been limited.

Learning from the artists

Photo of notes
04 Nov 2015

Tired of the same old conversations about audience development, Victoria Johnson has decided to shake things up.

Friends on tour

Photo of a workshop in a care home
29 Oct 2015

Can a small touring company benefit from running a Friends scheme? Liz Hill examines the opportunities and the challenges.

Management teams celebrated in UK Theatre Awards

Newcastle Theatre Royal
23 Oct 2015

Awards for excellence in marketing, diversity and accessibility were presented to theatres in the annual UK Theatre Awards.

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