A snapshot of older audiences

An audience including older people in a theatre auditorium
11 Oct 2018

What are the characteristics, interests and motivations of the over-65 demographic? Lucie Fitton reveals all.

The art market

Photo of exterior of arts centre with car park entrance
04 Oct 2018

Jo Marsh and Sarah Featherstone explain how relocating Wrexham’s art gallery to a market and parking complex has helped make the arts a part of people’s everyday lives.

Supporting ourself by supporting others

Photo of exterior of Greenwich Theatre
20 Sep 2018

When James Haddrell took on the directorship of Greenwich Theatre over ten years ago, he didn’t know if the company had a future at all. Here he charts its imaginative route to recovery.

Tackling class discrimination

The slogan "follow your dreams" overwritten with "cancelled"
30 Aug 2018

By taking a robust approach to understanding the social class make-up of the workforce, the cultural sector can address entrenched inequalities. Dave O’Brien suggests a way forward. 

Audience Agency opens up huge dataset

A reel of tickets
24 Aug 2018

“The largest set of aggregated data on cultural engagement anywhere in the world” is being made available for academic researchers.

‘Donut’ venues boost community engagement, report finds

The outside of Chapel FM arts centre in Leeds
09 Aug 2018

Three outer city venues around Leeds were found to have generated committed core audiences in areas perceived as barren.

€4m pan-European project to support disabled artists

A participant at We Dance festival in Birmingham
03 Aug 2018

New funding aims to bring disabled artists into the mainstream of European dance and theatre, and build a network committed to presenting their work.

Audience development agency to close after Creative Scotland cuts

A building bathed in rainbow-coloured light
13 Jul 2018

15 employees will be affected by the closure of Culture Republic, following the loss of its annual funding from Creative Scotland.

Green light for artistic quality measurement scheme

06 Jul 2018

Counting What Counts Ltd has won the £2.3m contract to deliver the quality measurement system that England’s larger arts organisations will use from October.

Attracting audiences other artforms cannot reach

Photo of tightrope walkers in city street
05 Jul 2018

How do outdoor arts have the potential to reach audiences other artforms can’t, and how can we best support the sector, asks Penny Mills.

Dancing in the streets

Photo of men dancing in city square
05 Jul 2018

Losing NPO funding was devastating for Dance Manchester, but it has liberated the company to pursue its own path driving placemaking through outdoor work, says Deb Ashby.

Only fools and dreamers

Photo of exterior of theatre
28 Jun 2018

Setting up a new theatre in a former bus depot with no funding was a leap of faith for its two founders. Peter Tate and Anthony Biggs tell the story.

Midsummer tasters

Photo of three actors on stage
28 Jun 2018

For people reluctant to pay to see a full-length Shakespeare play, the RSC’s open-air, non-ticketed theatre staging amateur productions offers a relaxed alternative, says Nicola Salmon.

Performing in the public realm

Photo of outdoor installation of white dominoes
14 Jun 2018

Alison Fordham explains how IF: Milton Keynes International Festival’s programme of outdoor events is a key audience development and placemaking tool for the town.

Creating a cultural landscape

Photo of outdoor installation of lighting, wireframe people wearing white suits
14 Jun 2018

Partnering with Areas of Outstanding Natural Beauty has created opportunities for Activate to bring exciting contemporary art to stunning outdoor settings. Kate Wood explains how.

A coastline for cultural tourists

Photo of four women in red & black posing on steps
14 Jun 2018

Outdoor events have been key to attracting tourists to Kent’s coastal towns and driving culture-led regeneration, says Sarah Dance.

Out and about in Leicester

Photo of dancers in brightly lit colours in nighttime show
14 Jun 2018

A research project examining Leicester’s 24 arts festivals uncovered interesting insights into audience behaviour and preferences. Richard Fletcher discusses the findings.

Falling in love with data

Photo of notes on card
07 Jun 2018

Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.

Wearing new shoes

Photo of chart and doll on table
24 May 2018

What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.

Empowering the box office

Photo of marquees on coast with blue sky
17 May 2018

Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one resulted in an increase in ticket revenue, says Ethan Joseph.

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