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Graeae has successfully developed D/deaf and disabled audiences across the UK. Richard Matthews explains the principles and strategies that guide their marketing work.
PR is about so much more than column inches, but how do you measure a campaign’s success? Amy Finlayson guides us through her straightforward approach.
Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data.
The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers to book earlier, says Libby Penn.
Is your organisation’s Facebook page failing to gain traction? Paul Taylor shares ten essential tips to boost your profile.
Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they’re doing it again. Cathy Crabb and Lindsay Williams tell the story.
Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds explains how Adverse Camber has faced up to the challenge.
The Orchestra of the Swan has found a formula for boldly commissioning new works that pleases both composers and audiences. David Curtis explains his approach.
Facebook Live has helped The National Gallery get closer to a worldwide audience. Tamara El Assawi shares what they’ve learned conducting online tours.
At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that.
A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.
Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s programme of culture. Martin Green explains how they hope to build interest in the arts.
Chelsea Theatre’s Community Development Manager Michelle Abbey discusses her career engaging audiences and promoting diversity.
As a growing number of children are being home-educated, Christopher Connolly explains how Dance Manchester is reaching out to this community.
Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its tools can tell us about online arts audiences.
Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calculate AEV.
Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers’ that could help increase diversity in the sector.
At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today.
Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall reveals how it builds and maintains these partnerships.