Arts organisations not threatened by live screenings, report claims

Photo of people in a cinema screen
14 Oct 2016

The majority of theatres do not think screenings have affected their touring, and audiences still attend live events.

The fearless inclusive leader

Photo of people on stage holding hands
06 Oct 2016

How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characteristics.

Tech for the digital natives

Photo of three people with image on wall & floor
26 Sep 2016

The digital installations at Tate Modern’s new extension not only show previously hidden treasures, but also appeal massively to a young audience, says Adam Jenkins.

Old assumptions and new realities

Photo of outdoor art
26 Sep 2016

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Hanging out with audiences

Photo of people sitting in front of a large window
26 Sep 2016

Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.

Looking at Londoners

Photo of British Museum
22 Sep 2016

Visitor numbers may have grown, but the diversity of museum-goers in London has hardly changed over the past ten years. James Doeser and colleagues suggest what new research is needed if London’s museums are to understand how to attract new audiences.

Knowing your online audience

Photo of woman with laptop in cafe
15 Sep 2016

Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.

Edinburgh’s theatres continue to thrive

Photo of Festival Theatre
26 Aug 2016

Annual reports reveal the city’s largest theatre spaces broke income targets and increased profits last year.

Book review: The Art of Relevance

25 Aug 2016

Mark Robinson finds Nina Simon’s book essential reading for anyone trying to reach those disengaged from the arts. 

Ticket sales continue to grow for disabled music fans

Photo of Glastonbury sign
13 Jul 2016

Disabled music fans and their assistants attending events such as Glastonbury and Latitude Festival brought an estimated £7.5m to the economy in 2015.

Land of song

Photo of woman sitting on stage
07 Jul 2016

Cardiff’s first international festival celebrated what Wales is most famous for – the human voice. Graeme Farrow reflects on the launch of the biennial cultural event.

Embracing the mobile box office

Photo of the Udderbelly venue
04 Jul 2016

Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two arts organisations that are getting it right. 

Everyday Audience Finder

Photo of audience with 3D glasses on
04 Jul 2016

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Small teams, huge ambitions

Audience member amid ivy on set
30 Jun 2016

Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players are doing. Sara Lock shares a few examples.

Engagement starts with communication

Photo of people at a networking event
28 Jun 2016

To engage visitors, a museum must start by cultivating dialogue between its staff members, says Corinne Estrada. 

Feeling at home

Man on seat
23 Jun 2016

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art. 

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.


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