Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.
Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.
Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.
Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data.
Aside from pockets of innovative practice, many arts organisations are at a loss as to how to engage young people, who behave and think quite differently to older marketers and programmers. Lucie Fitton offers an insight into their world.
A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani.
How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characteristics.
Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.