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Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.
What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.
With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.
Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Ellerton reveals the details.
Some arts attenders are more ‘promiscuous’ than others, the Audience Agency’s data can reveal.
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.