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  2. Understanding audiences

Understanding audiences

An Arts Professional Feature in partnership with The Audience Agency
A picture of four people's hands holding mobile devices

Can you quantify class?

14 November 2019
Feature

Asking questions about someone’s social class may feel uncomfortable, but people are less sensitive than you might think. Maya Sharma and Dan Cowley explain why it’s important to tackle the subject head on – and how to go about it.

Cover image from a Creative People and Places digital report

Can the arts tackle digital exclusion?

17 October 2019
Feature

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.

A photo of people in an art gallery

Visual arts audiences ‘increasingly dominated by a new generation’

29 August 2019
News

New research finds that visual arts appeal disproportionately to millennials and Generation Z – but warns the sector needs to understand the barriers faced by less culturally experienced visitors.

A photo of an art installation of collapse pillars in Denmark

Why European collaboration is worth fighting for

11 July 2019
Feature

While some in the UK may believe we have little to learn from European collaboration, Anne Torreggiani and Jonathan Goodacre have found cross-border networks to be a force for innovation and change.

Photo of a wall graffitied with the words "Together We Create!"

Creative processes at the heart

12 June 2019
Feature

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.

A visual representation of how the left side and right side of the brain "work"

Creativity + innovation = change

30 May 2019
Feature

Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.

Photo of The Audience Agency's intern, Massimo Finistrella, and participants in the Connect pilot programme

Making the tea or changing the game?

11 April 2019
Feature

Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.

Photo of two women with a laptop

How to…develop a meaningful digital strategy

14 March 2019
Feature

As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.

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Open to opportunities

10 January 2019
Feature

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

Photo of a row of big buildings

Embracing business

8 November 2018
Feature

As arts and cultural organisations rise to the challenges facing the sector, some are adopting new and ground-breaking templates for their relationships with business. Patrick Towell surveys the changing landscape.

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The Audience Agency

 

ArtsProfessional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.

 

The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff's audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
 

Audience Agency logo

Click here to read the full AP Pulse: Freedom of Expression report

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