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  2. Understanding audiences

Understanding audiences

An Arts Professional Feature in partnership with The Audience Agency
An audience including older people in a theatre auditorium

A snapshot of older audiences

11 October 2018
Feature

What are the characteristics, interests and motivations of the over-65 demographic? Lucie Fitton reveals all.

A pupil at a desk holidng a pencil

Using data to find the right schools

6 September 2018
Feature

How can an arts organisation be sure it is working with schools that represent the community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.

Photo of tightrope walkers in city street

Attracting audiences other artforms cannot reach

5 July 2018
Feature

How do outdoor arts have the potential to reach audiences other artforms can’t, and how can we best support the sector, asks Penny Mills.

Photo of notes on card

Falling in love with data

7 June 2018
Feature

Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.

Photo of exterior of theatre at night

Connecting a diverse programme with diverse audiences

3 May 2018
Case study

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.

Photo of screen with hands and keyboard

Audience Finder: What’s new?

5 April 2018
Feature

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

Photo of outdoor musical event in a wood

An insight into our green and pleasant land

8 February 2018
Feature

Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.

Photo of human shapes against blue sky

GDPR: How to get the job done

30 November 2017
Feature

Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.

Photo of a group of people in audience

What’s the point of an audience development plan?

19 October 2017
Feature

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

Image of Facebook page

Advertising with Facebook

14 September 2017
Feature

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

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The Audience Agency

 

ArtsProfessional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.

 

The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff's audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
 

Audience Agency logo

Click here to read the full AP Pulse: Freedom of Expression report

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