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A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani.
How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characteristics.
Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.
Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.
The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.
Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and what can be learnt from it.
What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.
Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.