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What are the characteristics, interests and motivations of the over-65 demographic? Lucie Fitton reveals all.
How can an arts organisation be sure it is working with schools that represent the community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.
How do outdoor arts have the potential to reach audiences other artforms can’t, and how can we best support the sector, asks Penny Mills.
Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.
Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.
Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.
Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.