Let’s get real: Tackling sector challenges together
A fundamental truth about change is that it’s rarely technology that’s the challenge, it’s the people. Here, The Audience Ag…
Editorial Partner: The Audience Agency
Arts Professional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.
The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff’s audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
From this partner
From overwhelmed to optimised: The AI revolution
As chief technology officer for The Audience Agency, Stephen Miller is often asked questions about technology and AI. Here are the…
Making the case for cultural devolution
All parties seem to agree that devolution is a good thing but the details about how culture will feature are scant. Anne Torreggia…
Place isn’t just geography – it affects how we feel
Cara Pickering and Sarie Mairs Slee examine how place-based collaboration can support innovative, creative-led regeneration of our…
What’s in store for 2024?
Anne Torreggiani and colleagues at The Audience Agency share their predictions and top tips for success.
Joining forces for the future
Last week, The Audience Agency announced a merger with fellow sector support charity, Culture24. Here, CEO Anne Torreggiani explai…
AI: An existential threat?
Generative AI is here to stay and the arts and culture sector should be helping to shape it, says The Audience Agency’s Rich…
Partnerships with universities yield long-term impact
Oliver Mantell examines the many benefits of working in close collaboration with university partners on developing skills in the a…
Everyday creativity – for everyone?
Our recent research into everyday creativity reveals new ways cultural organisations could serve wider communities. But making the…
Springing back into action: new insights
Most people in the sector don’t need to be analysts but they do need the insight to make changes that speak to audiences. He…
Culture and councils in coalition
The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, arg…
Weathering the cost-of-living storm across the UK
Research rings warning bells about the potential effects of the cost-of-living clouds rolling in across all four nations. Anne Tor…
Woke-ing up: how tackling ableism benefits everyone
We all need to work harder to ensure that culture is fully accessible to disabled audiences. When we do, there are positive spinof…
Ordering off-menu: skills to serve omnivorous audiences
We need to hone our skills in human-centred design, over and above those in tech or data, to make the most of post-pandemic digita…
Social media success relies on one thing: telling stories
Engagement with longform online content may be on a downward trend but, as Adam Koszary writes, expectations for creative storytel…
Home office, home crowd
Has working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence.
How dynamic are you?
What we used to think of as ‘contingency planning’ is now just planning, says Patrick Towell. That is what it means to…
Keeping the torch of international cultural co-operation burning
Jonathan Goodacre considers how we can preserve the global ideas exchange that the arts and culture community benefits from so ric…
Building meaningful participation
Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve,…
Win-win for disabled arts-lovers and the sector
While anxiety about attending events remains high amongst disabled people, Anne Torregiani says the Covid online content boom…
Little moments of joy
While audiences are most comfortable returning to outdoor events, organising a festival that can flex around ever-changing re…
Reshaping our places and communities post-Covid
Cultural organisations can play a key role in creating thriving places for people to live, work and visit, but only if they reach…
Can you do more together than alone?
The Audience Agency shares its experience of the pains and gains of collaboration and partnership working.
Reworking what you already have is the opposite of innovation
Covid-19 has proved that what worked back then won’t work now. Patrick Towell says true innovation requires attention,…
