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  2. Understanding audiences

Understanding audiences

An Arts Professional Feature in partnership with The Audience Agency
Photo of audience with 3D glasses on

Everyday Audience Finder

4 July 2016
Feature

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Acrobatics on bench

Outdoor pursuits

16 June 2016
Feature

The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.

Photo of rows of an audience

What do you know about me?

19 May 2016
Feature

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and what can be learnt from it.

Actors on stage at the RSC

Spotlight on Shakespeare

21 April 2016
Feature

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.

Circus performance with musicians

Insight tools for touring companies

24 March 2016
Feature

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

Photo of balloons in dark room

The engagement bubble

15 February 2016
Feature

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Photo of woman looking at wall of tiny images

The year ahead

26 January 2016
Feature

What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.

Photo of outdoor film screening

The thoughts of a data geek

26 November 2015
Case study

With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.

Image of Audience Predictor

Data worlds explored

14 October 2015
Feature

Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Ellerton reveals the details.

Photo of an open air theatre by the sea

Rural versus urban

17 September 2015
Feature

Some arts attenders are more ‘promiscuous’ than others, the Audience Agency’s data can reveal.

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The Audience Agency

 

ArtsProfessional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.

 

The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff's audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
 

Audience Agency logo

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