Crowdfunding is fun, innovative, and encourages donations and emotional investment from people who may never see its finished products. Jenny Kidd advises museums in the UK to engage with it.
On the 46th Anniversary of Neil Armstrong’s giant leap for mankind, the Smithsonian’s National Air and Space Museum launched their phenomenally successful Reboot The Suit crowdfunding campaign, the Smithsonian’s first attempt at garnering micro-payments through the site.
They have now reached their goal of $500,000 in supporting pledges, meaning that the conservation, digitization and display of the original spacesuit worn by Armstrong for the moon landing in 1969 can now begin. I found myself captivated by the Twitter frenzy generated by the campaign and (not for the first time) lured into making a pledge by the promise of stickers and kudos.... Keep reading on The Conversation
On the 46th Anniversary of Neil Armstrong’s giant leap for mankind, the Smithsonian’s National Air and Space Museum launched their phenomenally successful Reboot The Suit crowdfunding campaign, the Smithsonian’s first attempt at garnering micro-payments through the site.
They have now reached their goal of $500,000 in supporting pledges, meaning that the conservation, digitization and display of the original spacesuit worn by Armstrong for the moon landing in 1969 can now begin. I found myself captivated by the Twitter frenzy generated by the campaign and (not for the first time) lured into making a pledge by the promise of stickers and kudos.... Keep reading on The Conversation