Barry Hessenius sees parallels for the arts in the success of a small Ohio town printer’s online news service – finding lessons from its innovations in placemaking, engagement and creative marketing.
I ran across an article about how a small Ohio town printer started a local online news service, and the approach his team used to succeed parallels the advice and counsel many in our field have been promoting for some time. The business model developed by this local enterprise is one we emulate in our own efforts, and their experience is instructive for us.
While we are all familiar with the concepts of engagement, placemaking and creative marketing in the arts, I think sometimes it's helpful to see concrete examples of what this might look like on the ground - and in contexts other than the arts. Specific stories can help us to better understand how these program approaches can work, and why they are important. Human examples take the concepts beyond the talk and into the streets. And I think this small online news outlet story illustrates perfectly how these concepts of ours can work for us... Keep reading on Barry's Blog
I ran across an article about how a small Ohio town printer started a local online news service, and the approach his team used to succeed parallels the advice and counsel many in our field have been promoting for some time. The business model developed by this local enterprise is one we emulate in our own efforts, and their experience is instructive for us.
While we are all familiar with the concepts of engagement, placemaking and creative marketing in the arts, I think sometimes it's helpful to see concrete examples of what this might look like on the ground - and in contexts other than the arts. Specific stories can help us to better understand how these program approaches can work, and why they are important. Human examples take the concepts beyond the talk and into the streets. And I think this small online news outlet story illustrates perfectly how these concepts of ours can work for us... Keep reading on Barry's Blog