Want to encourage your audience and visitors to become donors? David Dixon explains how.
Let’s start with the ‘why’. Many in the arts still think primarily of trusts and foundations, EU and other public sources or corporate sponsors when scratching their heads about where to find new income. While fundraising from individuals has moved up the agenda recently, ‘philanthropist’ is still often thought to be synonymous with ‘rich’ and too many cultural managers shrug their shoulders and assume that because they don’t run the Royal Opera House, or are not based in London, there is no point bothering to look for individual donations... Keep reading on Audience Finder
Let’s start with the ‘why’. Many in the arts still think primarily of trusts and foundations, EU and other public sources or corporate sponsors when scratching their heads about where to find new income. While fundraising from individuals has moved up the agenda recently, ‘philanthropist’ is still often thought to be synonymous with ‘rich’ and too many cultural managers shrug their shoulders and assume that because they don’t run the Royal Opera House, or are not based in London, there is no point bothering to look for individual donations... Keep reading on Audience Finder