Nina Simon examines how audiences for ‘soccer’ have boomed in the US and wonders whether the arts could benefit from a similar diversity of participatory opportunities.
It's World Cup time. And for the first time in my adult life as an American, that seems significant. People at work with the games running in the background on their computers. Conversations about the tournament on the street. Constant radio coverage.
If you are reading this outside the United States, this sounds ridiculously basic. Football/soccer is the world's sport. But in the US, it has only recently become something worth watching. For most of my life in America, pro soccer was considered something risible and vaguely deviant, like picking your nose in public.
But now it's everywhere. It's exciting. And it's got me thinking about how we build energy and audience for the arts in this country... Keep reading on Museum 2.0
It's World Cup time. And for the first time in my adult life as an American, that seems significant. People at work with the games running in the background on their computers. Conversations about the tournament on the street. Constant radio coverage.
If you are reading this outside the United States, this sounds ridiculously basic. Football/soccer is the world's sport. But in the US, it has only recently become something worth watching. For most of my life in America, pro soccer was considered something risible and vaguely deviant, like picking your nose in public.
But now it's everywhere. It's exciting. And it's got me thinking about how we build energy and audience for the arts in this country... Keep reading on Museum 2.0