Jill Robinson suggests which key metrics to focus on when you’re looking to develop audience loyalty.
With the arts and cultural annual conference season in full swing, we’re thrilled to see the priority that integrated patron loyalty now has in field dialogue. Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.
Developing patron loyalty specifically means thinking about each patron’s right next step with an organization and getting them to increase their activity with and value to the organization over time. For example, if I attend my first concert (or play or exhibit) at your organization, my right next step is attending another event in the coming months.
Many organizations regularly have thousands of patrons come through their doors. That’s a lot of right next steps! Luckily the database, ticketing, and CRM systems on the market today can capture in-depth data on patrons like never before.... Keep reading on National Arts Marketing Project
With the arts and cultural annual conference season in full swing, we’re thrilled to see the priority that integrated patron loyalty now has in field dialogue. Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.
Developing patron loyalty specifically means thinking about each patron’s right next step with an organization and getting them to increase their activity with and value to the organization over time. For example, if I attend my first concert (or play or exhibit) at your organization, my right next step is attending another event in the coming months.
Many organizations regularly have thousands of patrons come through their doors. That’s a lot of right next steps! Luckily the database, ticketing, and CRM systems on the market today can capture in-depth data on patrons like never before.... Keep reading on National Arts Marketing Project