Mixed Blood Theatre in Minneapolis explains how it’s balancing the books since it stopped charging for tickets.
Backstory
Since the 2011–2012 season, Mixed Blood Theatre in Minneapolis has practiced Radical Hospitality, providing no-cost access to all mainstage productions for any audience member.
Part two of this series curated by Aditi Kapil, playwright-in-residence at Mixed Blood, examines the pragmatics of how Radical Hospitality works, “The Financial or Business Case,” in a conversation with Managing Director Amanda White Thietje, Community Outreach & Marketing Manager Brie Jonna, and Artistic Director Jack Reuler.
Amanda White Thietje: So, Radical Hospitality was designed as a free ticket initiative launched in September of 2011. It was a mandate passed on to the team by our Board of Directors, and by our Artistic Director Jack Reuler. Originally it was designed to revolutionize access to our mainstage. Audiences told staff and board through surveys and interviews that ticket cost was the biggest barrier to access, so the board decided in 2010 that rather than skirt the issue they’d just get right to the heart of it and make the tickets no-cost. I came on board that fall as the Director of Radical Hospitality to help launch the program...Keep reading on Howl Round
Backstory
Since the 2011–2012 season, Mixed Blood Theatre in Minneapolis has practiced Radical Hospitality, providing no-cost access to all mainstage productions for any audience member.
Part two of this series curated by Aditi Kapil, playwright-in-residence at Mixed Blood, examines the pragmatics of how Radical Hospitality works, “The Financial or Business Case,” in a conversation with Managing Director Amanda White Thietje, Community Outreach & Marketing Manager Brie Jonna, and Artistic Director Jack Reuler.
Amanda White Thietje: So, Radical Hospitality was designed as a free ticket initiative launched in September of 2011. It was a mandate passed on to the team by our Board of Directors, and by our Artistic Director Jack Reuler. Originally it was designed to revolutionize access to our mainstage. Audiences told staff and board through surveys and interviews that ticket cost was the biggest barrier to access, so the board decided in 2010 that rather than skirt the issue they’d just get right to the heart of it and make the tickets no-cost. I came on board that fall as the Director of Radical Hospitality to help launch the program... Keep reading on Howl Round