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Tiffany Jenkins explains why pandering to the many might make popular but dull art.

Another week, another request for money that could: “make a dream come true” – the dream being a film about chessboxing which David Britton from Toronto, Canada, wants to complete. I don’t know Mr Britton and I had never heard of chessboxing before I received his e-mail with a link to a website, where there was a video and a puff piece about how great the documentary could be, explaining that it will transform our understanding of the new sport; a combination of brain and brawn.

Britton needs cash to get the film through production. We – you, me and the bloke next door – could be the answer. We can donate anything, from just less than a pound, to help him along.

This solicitation came via Kickstarter; a US based company that provides a platform for individuals to raise money through crowd funding. Funding by the crowd is the relatively new thing, a process of contributing not just money, but also content in some cases; Wikipedia is updated by self-selected contributors from all over the world and despite the grumbles about accuracy it is a pretty good starting point.