Big business partnerships with the arts can lead to innovative projects that help grow and diversify audiences, says Tina Mermiri.
I was recently interviewed by a student about her dissertation on cultural sponsorship – the key questions were around new trends, innovation and the changing nature of sponsorship. I don’t believe that the sector is currently undergoing a massive paradigm shift in the way it engages with businesses, but there are some excellent partnerships that are leading the way with innovative projects that stand out.
I was recently interviewed by a student about her dissertation on cultural sponsorship – the key questions were around new trends, innovation and the changing nature of sponsorship. I don’t believe that the sector is currently undergoing a massive paradigm shift in the way it engages with businesses, but there are some excellent partnerships that are leading the way with innovative projects that stand out.