Is the National Theatre a good model for the business world?
The National Theatre’s model of good branding and innovative thinking, inspired by Artistic Director Nicholas Hytner, could motivate the business world as a whole.
This month is an opportunity to celebrate the success of one of our highly successful entrepreneurs and exporters. Not Sir Richard Branson or Sir James Dyson, but someone knighted for making great theatre. Step forward Sir Nicholas Hytner, who this month is celebrating 10 years as artistic director of the National Theatre. As ministers and economists struggle to find a basis for a successful new economy, Hytner's achievements offer some useful signposts.
This month is an opportunity to celebrate the success of one of our highly successful entrepreneurs and exporters. Not Sir Richard Branson or Sir James Dyson, but someone knighted for making great theatre. Step forward Sir Nicholas Hytner, who this month is celebrating 10 years as artistic director of the National Theatre. As ministers and economists struggle to find a basis for a successful new economy, Hytner's achievements offer some useful signposts.
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