The mutual benefits of businesses supporting the arts
The V&A and Manchester’s arts venues are showing how businesses working with the cultural sector can develop staff and improve the cities in which they operate.
Imagine a movie that starts with a scene inside the Victoria & Albert Museum. “Hey,” says a bright spark. “Let’s get people to come here by bringing together as many of the great film costumes of history as we can. Let’s have Darth Vader’s helmet and cloak and Captain Jack Sparrow’s pirate outfit.
“Hell, let’s have Dorothy’s ruby red slippers from The Wizard of Oz. They’ve never been out of America before, that’ll get them queuing around the block.”
Imagine a movie that starts with a scene inside the Victoria & Albert Museum. “Hey,” says a bright spark. “Let’s get people to come here by bringing together as many of the great film costumes of history as we can. Let’s have Darth Vader’s helmet and cloak and Captain Jack Sparrow’s pirate outfit.
“Hell, let’s have Dorothy’s ruby red slippers from The Wizard of Oz. They’ve never been out of America before, that’ll get them queuing around the block.”
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