ARC in Stockton will be offering all tickets for theatre, dance and spoken-word events on a pay-what-you-decide basis next year. It's a bold initiative, says Lyn Gardner.
How do you encourage people to go to the theatre – or to try a show that they are doubtful they will like? One way is to broaden the programme, which is what’s happened at the Orange Tree in Richmond with Pomona.
Another is to give away free tickets to events, as Slung Low did for the superb White Whale at Leeds earlier this year. But as Slung Low’s Alan Lane observed in his blog, unless you make strenuous efforts to distribute the tickets to those who think theatre is not for them, or are not hooked into the networks on which the offer is being marketed, all you end up doing is giving away tickets to regular theatregoers who would have been perfectly happy to pay anyway... Keep reading on The Guardian
How do you encourage people to go to the theatre – or to try a show that they are doubtful they will like? One way is to broaden the programme, which is what’s happened at the Orange Tree in Richmond with Pomona.
Another is to give away free tickets to events, as Slung Low did for the superb White Whale at Leeds earlier this year. But as Slung Low’s Alan Lane observed in his blog, unless you make strenuous efforts to distribute the tickets to those who think theatre is not for them, or are not hooked into the networks on which the offer is being marketed, all you end up doing is giving away tickets to regular theatregoers who would have been perfectly happy to pay anyway... Keep reading on The Guardian