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University of the Arts London’s new professor, Fred Deakin, on helping students to learn the skills they’ll need to build a business from scratch.

Following a career that’s included both a popular dance music act (Lemon Jelly) and co-founding, running and then closing one of Britain’s best-loved design studios (Airside), Fred has been appointed professor of digital arts by the University of the Arts London (UAL) – a group that includes Central Saint Martins (CSM, where Fred has taught on an off since graduating from there 20 years ago), London Colleges of Communication (LCC) and Fashion (LCF), and the Camberwell, Chelsea and Wimbledon Colleges of Arts ). He’ll be working across the colleges to bring together students from across the creative disciplines to work on self-motivated projects in tandem with industry.

Fred quotes educationalist Sir Ken Robinson’s TED Talk, saying that "British education is all about producing professors. That’s the model that we aspire to."

Acknowledging that by his appointment, the UAL has produced another, he says that "there’s nothing wrong with professors, but that’s not what creates the greatest value in the creative industries... Keep reading on Digital Arts