Woolly Mammoth Theatre in Washington examines audience engagement, spending $135,000 on digital-centric lobby exhibits. Sarah Halzack finds out how it’s working.
With its whimsical lobby exhibits and other distinctive events, Woolly is testing whether the principles of the experience economy apply not just to consuming goods, but to consuming art.
The Twitter monologue remixes are just one component of the lobby exhibit tied to “Stupid F---ing Bird.” There are also three “Pinspiration Stations:” One uses a large touch-screen monitor to showcase a Pinterest board maintained by Misha Kachman, the play’s set designer. It’s meant to give users an inside look at the images, photos and ideas that inspired the look and feel of the stage.
With its whimsical lobby exhibits and other distinctive events, Woolly is testing whether the principles of the experience economy apply not just to consuming goods, but to consuming art.
The Twitter monologue remixes are just one component of the lobby exhibit tied to “Stupid F---ing Bird.” There are also three “Pinspiration Stations:” One uses a large touch-screen monitor to showcase a Pinterest board maintained by Misha Kachman, the play’s set designer. It’s meant to give users an inside look at the images, photos and ideas that inspired the look and feel of the stage.