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Measuring data and updating websites for smart phone usage could help arts organisations be more successful online, suggests David Maurer.

Arts Reach New York was a fantastic experience!  When our team asked me to present at one of the breakout sessions, I jumped at the chance.  The buzz at the conference, from performing arts organizations to ticketing and marketing providers was this: how can we continue to evolve our abilities to cultivate loyal patrons and develop future audiences? 

Many presenters offered best practices on ways to keep up with the times of social, mobile and digital marketing.  While everyone seemed to agree there are no easy answers on how to connect with patrons online, it’s turns out there are a lot of simple steps you can take...

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