In the 2001 Arts & Business 25th Anniversary Awards, the title of FT/Arts & Business Champion of the Year has been awarded to Orange in recognition of the way in which the company has integrated the arts into the core of its activities.
The company was also the award winner for its work with the Women?s Prize for Fiction Committee, with the 2001 PR of the Orange Prize For Fiction having resulted in media NEWS coverage valued at over £4m and an unprompted awareness level of 55% amongst its target market. ACME Whistles has won the category Arts, Business & the Smaller Budget by establishing a theatre club, offering tickets for Birmingham Repertory Theatre productions and holding a Kathak dance workshop within its factory premises. Digital Animations Group plc & Scottish Screen have been recognised for the Scottish Students on Screen project, which promoted filmmaking to children and young people, and presented work by them at an annual festival and conference. Regus Plc was recognised for the first ever title sponsorship of the London Film Festival; and London Electricity, which won an award as a first time sponsor in 1997/98, was a prize winner for its work with London Jazz Festival to create a new audiences scheme which has enabled almost 2,000 people from disadvantaged communities to experience jazz.