Ticketing company Ticketmaster and Lottery operator Camelot have joined forces to offer non-cash prizes such as concert tickets to Lottery winners and to provide more opportunities for players to purchase Lottery tickets online.
The partnership is part of Camelots bid to retain the licence to operate the Lottery and could present an opportunity for Ticketmaster to promote and sell tickets to concerts and events through Camelots network of 26,000 Lottery terminals around the country. The Government is now assessing the bids to operate the Lottery from 2009 to 2019 and the successful operator is due to be announced this summer.
Published: 12-02-2007