Ambassador Theatre Group (ATG) is making its first foray into SMS marketing in a joint initiative with Flytxt, the mobile marketing services provider. Audiences at the West End production of Guys and Dolls will be offered the chance to text to win a trip to New York, in a move designed to generate longer-term relationships between ATG and its audiences. Flytxt will co-ordinate the competition with the aim of increasing ATG?s revenue through SMS and creating mobile databases for future targeted mobile marketing campaigns.
Pamir Gelenbe, co-founder and Director of Corporate Business Development at Flytxt said, ?The arts has yet to truly embrace mobile as an alternative promotional and direct marketing tool so we?re pleased to be working with an innovator within its sector.?
Published: 26-09-2005