The AAA of income

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26 Oct 2017

Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisations improve their bottom line.

Why a council pulled the plug on a £17m arts centre

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26 Oct 2017

What lessons can be learned from Harrow Arts Centre about the complex and risky business of moving arts services into independent trusts? Christy Romer investigates how a dream turned sour.

The recipe for successful diversification

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26 Oct 2017

Many arts organisations need to diversify their income streams. Mahmood Reza reveals the three ingredients they need to do so successfully.

From performer to leader

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26 Oct 2017

How easy is it to make the transition from being a performer to becoming the chief executive of an arts organisation? Coreene Archer discusses the tensions and the strategies for success.

The psychology of loyalty

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26 Oct 2017

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

What’s the point of an audience development plan?

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19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

A long and tough journey

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18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

Local authority arts cuts: Optimism can only take us so far

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18 Oct 2017

Arts organisations are resourceful, collaborative, entrepreneurial and imaginative, but we must recognise that the long-term decline in public funding will eventually topple a generation. Christy Romer introduces AP’s latest feature series on ‘Local authority arts cuts’.

Getting a building project off the ground

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12 Oct 2017

Too many arts venues take on ambitious building projects they can’t easily fund. Rebecca Morland shares some tips on how to approach capital projects more wisely.

How to strengthen and maintain networks

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12 Oct 2017

What does a cultural network have to do – and be – to become strong, sustainable and effective? Four cultural professionals weigh in.

How to… deal with negative online comments

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05 Oct 2017

It’s inevitable that you will get some bad reviews and customer complaints on social media, but how should you respond? David Burns offers his advice.

Investing in enterprise

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05 Oct 2017

Arts organisations are increasingly diversifying their sources of income and for some that may require social investment to get an enterprise up and started. Ed Anderton explains the support Access offers.

Will this policy trend spell the end of arts funding?

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04 Oct 2017

Steven Hadley shares his concerns about the shift towards hyperinstrumentalisation in arts policy, which is giving precedence to wellbeing, educational and economic outcomes over cultural value.

Turn your marketing upside down

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28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Activity-based budgeting

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28 Sep 2017

Mahmood Reza offers a guide to a powerful approach to budgeting that links in to the indirect costs of carrying out a programme of arts activities.

Why you should love someone else’s fans

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27 Sep 2017

Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.

Learning from social policy

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27 Sep 2017

How can social and cultural leaders make the most of each other’s knowledge and change lives for the better? Researcher Jeanette Burnett has been finding out.

GDPR and fundraising: Everything you need to know

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21 Sep 2017

Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year. Pamela Johnson offers trustees guidance on how to comply.

Advertising with Facebook

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14 Sep 2017

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

How to… use Google Analytics more efficiently

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14 Sep 2017

Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.

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