Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

How to… open a non-elitist gallery

Interior shot of gallery
10 Apr 2017

Eleni Duke found galleries intimidating, silent and unwelcoming, so she decided to open her own where everyone was welcome. She shares what she’s learned.

Bridging the generation gap

Photo of young audience
06 Apr 2017

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.

Navigating a different world

Chair by the seashore
05 Apr 2017

Autism and dyslexia have long been associated with creativity, but is the arts sector doing enough to support neurodivergent artists? Susan Jones highlights some concerns and opportunities. 

A steady look at costs

Close up of Queen on note
30 Mar 2017

Cost cutting is as essential as fundraising, but it’s not often given equal consideration. Michelle Wright shares tips for arts organisations looking to reduce costs without compromising quality or long-term growth.

Introducing AP Europe

Photo of EU flag
29 Mar 2017

As the UK triggers Article 50 to start the process of leaving the European Union, AP embarks on the process of extending its coverage to embrace readers and contributors from across the whole of Europe. Liz Hill issues a call to action.

Protecting creative efforts

Photo of man on laptop in cafe
22 Mar 2017

How can we make sure that authors are paid fairly in times of technological change? Luke Alcott discusses the steps that are being taken to protect their rights.

Marketing a sensitive and brutal history

Photo of a sculpture of people
20 Mar 2017

The rise of the selfie has created new problems for those managing ‘dark tourism’ sites, such as Auschwitz-Birkenau. Félicie Kertudo examines how they can promote themselves ethically. 

Marginal gains make more money

Image of swan
16 Mar 2017

Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.

Navigating change

Photo of lifebelt against blue sky
16 Mar 2017

Business support provides a lifeline that can help cultural organisations attract new partners, funders, lenders and investors. Sarah Thirtle previews a new programme designed to do just that.

Our horrible histories

Photo of people throwing paper into a river
15 Mar 2017

Should museums shy away from talking about torture, sexuality and death with children? Sacha Coward explains why he thinks no topic should be off limits. 

Time for changes

Image of classical music concert
14 Mar 2017

The concert-going experience is the same as it was over a century ago – it’s time to make some changes. David Taylor shares five suggestions.

Beware the corporate sponsors

Photo of skyscrapers and blue sky
14 Mar 2017

Can corporate sponsorship have a negative effect on a cultural organisation’s artistic value? Yuliya Shymko and Thomas Roulet share what they have learned studying the Russian theatre sector.

Fairer access to the arts

Painting of coloured oval shapes
09 Mar 2017

What factors prevent disabled or marginalised adults from participating in the arts? Susan Potter shares Creative Future’s research findings and the impact they have had. 

Where there’s a will

Photo of girl on a trapeze
09 Mar 2017

Turtle Key Arts has been involved in arts projects with disabled people in many countries. Alison King reflects on the attitudes and approaches of the people she has met.

How to… evaluate a PR campaign

Woman reading magazine
08 Mar 2017

PR is about so much more than column inches, but how do you measure a campaign’s success? Amy Finlayson guides us through her straightforward approach.

Breaking barriers

Production shot of dancers in Disney’s Newsies
06 Mar 2017

Live screenings and event cinema are diversifying audiences by making art accessible and available to everyone, argues Daniel Fountain.

How to… get young people interested in the arts

Photo of girl painting graffiti
06 Mar 2017

Forget talk about millenials and generation Y – what does a teenager think is the best way to engage young people in the arts? Tia Duff offers her advice.

Audiences for classical music

Image of piano keys and music
02 Mar 2017

Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data. 

A question of resources

02 Mar 2017

Many arts organisations are striving to diversify their fundraising income, but there are dangers in this approach, warns Michelle Wright.

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