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Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cross-promote performances and offers, says Alice Young.
The success of Hull City of Culture shows what can be achieved in the arts when we come together to achieve a common goal. Positivity is key to making change happen, says Phil Batty.
Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started taking online donations, says Paul McGuinness.
Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one resulted in an increase in ticket revenue, says Ethan Joseph.
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.
At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today.
A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.
Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.