![An Arts Professional Feature in partnership with Spektrix](/sites/artsprofessional.co.uk/files/spektrix_partnership_banner_v2.png)
![Street performance as a part of Wiltshire Creative Photo of street art, woman hoisted on seesaw](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/wiltshire_creative_spektrix.jpg?itok=cFKQX0JO)
Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cross-promote performances and offers, says Alice Young.
![Hull City of Culture 2017 Photo of exterior of Maritime Museum at night](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/hull_building.jpg?itok=re65BW-X)
The success of Hull City of Culture shows what can be achieved in the arts when we come together to achieve a common goal. Positivity is key to making change happen, says Phil Batty.
![RWCMD Photo of people on terrace overlooking river and park](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/terrace_overlooking_bute_park_rwcmd.c.bfls_.jpg?itok=YfzMvMON)
Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started taking online donations, says Paul McGuinness.
![Bard on the Beach Photo of marquees on coast with blue sky](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/botb1_this_one.png?itok=1wUNdrRH)
Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one resulted in an increase in ticket revenue, says Ethan Joseph.
![Photo of EU flag with padlock in centre](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/gdpr_spektrix_1.jpg?itok=WOxm2SyZ)
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.
![Exeter Phoenix Photo of Exeter Phoenix](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/exeterphoenixexterior.jpg?itok=EphO_vWc)
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
![Chichester Festival Theatre Photo of a theatre production](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/cft_1327_festival_theatre_auditorium._curtain_call_at_first_preview_of_amadeus._photo_philip_vile.jpg?itok=3aao0qiH)
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.
![South Bank](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/bubbles.jpg?itok=ivnz3PKk)
At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today.
![Blackpool Grand Theatre Photo of theatre interior](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/grand-theatre-interior.jpg?itok=nG6-UPQk)
A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.
![Outdoor Art Photo of outdoor art](https://www.artsprofessional.co.uk/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/outdoor_art_0.png?itok=xYyEQtiF)
Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.