Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.
Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.
A new box office system has built a stronger link between London’s Dominion Theatre and its ticket agents, who can now sell directly from the live inventory. Libby Penn reports.
When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.
Tech and data-savvy millennials are ideal employees for arts organisations, but how can we make the sector attractive enough to recruit them, asks Libby Penn.
To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.
A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.
Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.