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  1. Home::
  2. Achieving commercial potential

Achieving commercial potential

An Arts Professional Feature in partnership with Baker Richards
Photo of light bulbs

Are you really GDPR ready?

24 May 2018
Feature

GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie Richards.

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How airline pricing can help sales soar

19 April 2018
Feature

With dynamic pricing already common practice in other sectors, Isabella Anderson examines what the arts can learn from the airlines.

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The challenge of true collaboration

22 March 2018
Feature

How do we get to the point where we are truly collaborating? Debbie Richards describes a project that sought the benefits of collaboration between fundraisers and marketers.

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Finding the magic money tree

1 March 2018
Feature

By looking at admissions, ancillary sales and affiliation in isolation you may be missing a trick. Tim Baker advises on how to maximise upgrades and offer cost-effective membership benefits.

Photo of theatre restaurant

Would you like fries with that?

1 February 2018
Feature

From up-selling and cross-selling to ancillary offers of food and beverage, merchandise and even car parking, Tim Baker explores a ‘AAA’ approach to increasing revenue.

Photo of a pink cake being sliced

Bare necessities

4 December 2017
Feature

What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple’.

Image of interlocking cogs

The AAA of income

26 October 2017
Feature

Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisations improve their bottom line.

Image of theatre audience

Turn your marketing upside down

28 September 2017
Feature

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Photo of theatre with audience

Making your aims achievable

20 July 2017
Feature

 

Tim Baker explains how SMART objectives can make challenging aims – such as engaging more young people – achievable, by breaking them down into manageable chunks.
Photo of two people sitting on set with black & white lighting

Knowing the score

14 June 2017
Feature

A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.

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Please review our T&Cs

Baker Richards

 

ArtsProfessional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
 

Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
 

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