What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.
With all the reliance on digital technology over the past decade, are arts organisations as digitally mature as they should be, asks Hannah Mason.
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.
How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.
Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players are doing. Sara Lock shares a few examples.
A visual business model tool is allowing arts organisations to take a playful and creative approach to planning, says Julie Aldridge.