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  2. Helping the cultural sector reach even more audiences

Helping the cultural sector reach even more audiences

An Arts Professional Feature in partnership with AMACultureHive
A photo of people dancing and a woman reading from a sheet

How community engagement can change your life

5 March 2020
Feature

We can only change our local communities if we’re willing to change ourselves, says Carol Jones.

A photo of a person doing press ups

The benefits of a regular mental workout

30 January 2020
Feature

Reflecting inwardly on our values, motivations and mistakes is hard - but make the effort and you'll be rewarded with greater self-belief and genuine agency, writes Auriel Majumdar.

How to influence inclusivity 

31 October 2019
Feature

By defining what inclusivity means for you and empowering all staff to make suggestions or raise concerns, you can identify where your work and your organisation are falling short, says Amy Firth.

Photo of Mel Larsen

Creating a Diverse Board

30 September 2019
Feature

Becoming a truly inclusive organisation starts at the top, says Cath Hume.

A photo of a protest march with women holding signs

Real change happens from the ground up

29 August 2019
Feature

Top-down programmes will never bring about meaningful change, says Cath Hume – so it’s time for arts organisations and funders to shift their approach.

A photo of a ball with a smiley face on it on some grass

Pouring water back in to the well

27 June 2019
Feature

Are we serious enough about how we’re feeling and coping at work – from our life–work balance to our ability to maximise our creativity? Carol Jones addresses some common issues.

Photo of a speaker at Future Proof Museums Residential 2017

Leading at all levels

30 May 2019
Feature

How can we best develop leaders for the future? Cath Hume suggests we start by creating more leadership opportunities throughout the organisation.

Photo of neon sign that says Slung Low at The Holbeck

How to rewire your thinking

23 April 2019
Feature

Lucy Jamieson explains how pooling resources, creativity and ideas rather than working in silos can bring about effective change.

Photo of Children enjoying a performance of classical Indian dance at Westminster Abbey

Leading with an audience focus

7 March 2019
Feature

Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.

Photo of Shakespeare's Globe Theatre

How to... develop a CRM strategy

3 January 2019
Feature

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

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AMACultureHive

ArtsProfessional is working in partnership with AMACultureHive to share resources and learning from the online library for the sector, which supports culture professionals to engage more, and more diverse, audiences.

 

AMACultureHive is a free online resource library for the cultural sector managed by the AMA - a community supporting professionals by driving practice forward and sharing knowledge.

 

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