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Lucy Jamieson explains how pooling resources, creativity and ideas rather than working in silos can bring about effective change.
Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.
It is exciting to explore and own the biases that we impart to audiences, argues Bea Udeh.
Nurturing young people’s talent is a key part of improving diversity in the arts sector, says Jacqueline Haxton.
Arts organisations can develop resilient business models by acknowledging that they don't have all the answers, says Julie Aldridge.
Technological and digital developments grow exponentially. The arts sector must take advantage of the technology available now and be ready for the digital changes ahead, advises Daniel Rowles.
What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.
With all the reliance on digital technology over the past decade, are arts organisations as digitally mature as they should be, asks Hannah Mason.
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.