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In tightened economic times box office revenue is often king, but arts organisations should remember that what worked previously may not work now, says Chad Bauman.

I’m writing in late August. If you live in Wisconsin, and perhaps if are a fan of “Game of Thrones,” it is also known as “Winter is Coming.” Soon our temperatures will fall into the 50s and the Green Bay Packers will start playing, signaling that it’s time for two important milestones at my theatre: the launch of our fall productions and the beginning of budget season... Keep reading on American Theatre

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