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Mia McCullogh suggests the reason why only 10% of Americans go to the theatre is because they’re turned off the artform after being shown only ‘classical theatre’, such as Shakespeare, at school.

Less than ten percent of the American population goes to the theatre. Not award-winning Broadway musical theatre, but regional, not-for-profit theatre. This sad number is not new. We’ve been stagnating here for quite some time, and every year we struggle with: how do we lure in more audience members, and convince people to join us in the dark and listen to our stories?
Honestly, I don’t think that there’s much the theatre community can do to solve th... Keep reading on HowlRound

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