A data-driven approach to social media led Bodleian Libraries to adopt a sassy, sarcastic and warm persona. Adam Koszary shares the story.
For me, that is the lesson learnt after spending a year and a bit doing social media at Bodleian Libraries, the University of Oxford’s research libraries. It is a conclusion every person who does social media in the heritage sector needs to be prepared to use when they are inevitably asked ‘What is the point of us being on social media... Keep reading ART + marketing
For me, that is the lesson learnt after spending a year and a bit doing social media at Bodleian Libraries, the University of Oxford’s research libraries. It is a conclusion every person who does social media in the heritage sector needs to be prepared to use when they are inevitably asked ‘What is the point of us being on social media... Keep reading ART + marketing