What do you need to do to pull in multi-million pound charitable donations? Matthew Ferguson and Gemma Peters weigh in.
Raising multimillion-pound mega-gifts is probably the fastest way for a charity achieve a step change in its impact. Get it right and your organisation could be transformed through one act of philanthropy.
However, the tactics, strategies and timescales involved in attracting this size of donation are entirely different from other forms of fundraising. Donors who make gifts on this scale would typically have a net worth of at least £50m, and very often much more. Philanthropists... Keep reading on The Guardian
Raising multimillion-pound mega-gifts is probably the fastest way for a charity achieve a step change in its impact. Get it right and your organisation could be transformed through one act of philanthropy.
However, the tactics, strategies and timescales involved in attracting this size of donation are entirely different from other forms of fundraising. Donors who make gifts on this scale would typically have a net worth of at least £50m, and very often much more. Philanthropists... Keep reading on The Guardian