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An American museum’s cash bar-infused ‘Science After Hours’ event has been a hit with millennials. Samantha Melamed unpacks what other arts organisations can learn from its success.

In recent weeks, the postings on Craigslist have taken on a desperate tone: "Looking for two tickets for . . . Jan 12th. Willing to negotiate price."
"In search of 1 ticket. . . . Price negotiable!"
"Forgot to purchase, and they are now sold out. Please email or text if have tickets."
These hot tickets were for, of all places, the Franklin Institute - more specifically, Science After Hours, the museum's monthly, no-kids-allowed science rave.
More than 2,600 people... Keep reading on Philly.com