What will arts marketing be like in five to ten years? Sam Freeman looks at changes that have already taken place and makes his list of predictions for the future.
On Wednesday I attended the Spektrix Conference at the Lyric Hammersmith which was, at it invariably always is, incredibly thought provoking. One of the lightning talks took a fictional look at how theatre ticketing might be in 2020, looking back over the past 5 years of innovation that is yet to happen. It was funny, interesting and insightful and it made me think (along with other things) as to the changes that have happened in the course of my career and the direction I think we’re heading.
In many ways when I think back 10 years to when I started in Arts Marketing the world has changed hugely – social media, the rise of youtube, website development... Keep reading on samfreeman.co.uk
On Wednesday I attended the Spektrix Conference at the Lyric Hammersmith which was, at it invariably always is, incredibly thought provoking. One of the lightning talks took a fictional look at how theatre ticketing might be in 2020, looking back over the past 5 years of innovation that is yet to happen. It was funny, interesting and insightful and it made me think (along with other things) as to the changes that have happened in the course of my career and the direction I think we’re heading.
In many ways when I think back 10 years to when I started in Arts Marketing the world has changed hugely – social media, the rise of youtube, website development... Keep reading on samfreeman.co.uk