Create affordable subscription schemes, expansive seasons and extend the age limit for ‘youth’ tickets if you want to attract more young people, Abraham Benson-Goldberg tells theatres.
I’m a young. It’s what my friends and I call ourselves—the youngs. And indeed, in my country of residence, Israel, I’ll be a young for a long while yet.
This past month, while visiting my family in Seattle, WA, I went to the theatre a few times. I was shocked to realize that at twenty-six, I no longer qualified for a “young” audience ticket. Even further, I was shocked to discover that the price differential was approximately forty-fifty dollars. Finally, I was shocked to sit through performances with half-empty houses.
As a young, then, I’m prone to getting a little hot and bothered about things. Hopping mad. I started to ask everyone my age (or thereabouts)... Keep reading on HowlRound
I’m a young. It’s what my friends and I call ourselves—the youngs. And indeed, in my country of residence, Israel, I’ll be a young for a long while yet.
This past month, while visiting my family in Seattle, WA, I went to the theatre a few times. I was shocked to realize that at twenty-six, I no longer qualified for a “young” audience ticket. Even further, I was shocked to discover that the price differential was approximately forty-fifty dollars. Finally, I was shocked to sit through performances with half-empty houses.
As a young, then, I’m prone to getting a little hot and bothered about things. Hopping mad. I started to ask everyone my age (or thereabouts)... Keep reading on HowlRound