It’s lazy to assume providing low-cost or free experiences means your offer is accessible to everyone – audiences of all incomes pay for things they value, argues Lindsey Green.
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Why don't they come? Visitors on low income and the myths around admission price (Frankly Green + Webb)
Yesterday, Tony Butler, the Executive Director of the Derby Museums sent out this tweet from Visitor Attraction Conference as an interesting provocation.
"Why does @Beamish_Museum welcome more visitors on lower incomes compared to other free museums when they charge £20. #Vac2017"
Beamish is a brilliant living history museum in the North East of the UK. Disappointingly, I’m not at the conference so I don’t quite know the context. Yet I feel the need to respond to Tony’s provovation... Keep reading on Frankly Green + Webb