Print is at the heart of marketing and works with other marketing tools to maximise audiences; but the way it is used has changed dramatically. Glen Bennett explains.
Thirty years ago, my father assured me that in the future I would work in a paperless office. Ten years ago, my peers were forecasting the death of print as a marketing tool ? the web would reign supreme. Leaflets and posters were ?so yesterday?, a blunt instrument that would be eclipsed by the power of the... more